Feminism Theory Of The Political, Economic, And Social...

Feminism theory according to Merriam-Webster definition is the theory of the political, economic, and social equality of the sexes (p.1). There are four major categories of feminist theories- Gender Differences, Gender Inequality, Gender Oppression and Structural Oppression. These theories analyze both women and men’s roles in society, they also question the roles of gender between men and women. This includes how class, race, ethnicity and age are viewed from a feminist perspective. The main reason that feminist theories are used is to educate society and to improve the lives of women by explaining each of the four major categories of feminist theories and how they are structured in society in order to get a better understanding of how they work. The first theory is Gender Differences and according to Ritzer Stepnisky (2013), this theory is broken down into two major categories: Cultural Feminism and Existential (or Phenomenological) Feminism (p .202). Cultural feminism foc uses on the biological differences between men and women, and the roles they play in society. This is a radical theory that emphasizes the controversial idea of how male masculinity has dominated over the female gender. Cultural feminist want to overcome the inequality placed upon them by today’s male dominated society in hopes to better the lives of women. The second category in gender differences is, Existential (or Phenomenological) Feminism. This category is different from Cultural FeminismShow MoreRelatedFeminism Is The Theory Of The Political, Economic, And Social Equality2409 Words   |  10 PagesDictionary of Merriam-Webster, feminism is the theory of the political, economic, and social equality of the sexes. That being said, feminism is meant to encourage and construct equal opportunities for both men and women without any bias of their gender. This includes but is not limited to opportunities in education as well as in payments and positions held in the work force . Socially, feminists are considered to be advocates of an equal partnership model, meaning that â€Å"social relations are primarily basedRead MoreFeminism : The Quality Of Life For Women1242 Words   |  5 Pages2014 Traditions of Feminism There is no one definite conclusion that makes up feminist ideals; it is rather a compilation of theories set to achieve a common goal, the enhancement of the quality of life for women. Since the first wave of feminist thought began back in 1835, there have been extensive changes in the opinions of individual feminists. There have been three main waves of feminist theories each yielding its own unique opinion on how to achieve their common goal of equality. Out of the threeRead MoreThe Social Philosophies On The Race Theory And Feminism Approaches1316 Words   |  6 PagesThis paper will address and define the social philosophies on the Race Theory and feminism approaches. These theories will be explained of how it is understood, compared and contrasted through examples of social justice, and examples of injustice. The Race theory is viewed as a self-conscious way of thinking. It is referred to as ideas of human differences beginning from ancient times to today. Racism is made up of practices and commitments deriving from racial hierarchies. However, the thoughtRead MoreThe Definition Of Modern Day Feminism1116 Words   |  5 PagesMegan Thompson Ms. Butters AP Language 13 November 2014 The Definition of Modern Day Feminism â€Å"Feminist: a person who believes in the social, political, and economic equality of the sexes.† This is what Beyonce, one of the most famous and influential Women of Color in the past decade, claims in her 2014 VMA performance, with a large, shining backdrop of the word ‘feminist’ behind her. This quickly became one of the most direct and most widely-known displays of her feminist beliefs, and Beyonce isRead MoreFeminist Theory And International Human Rights786 Words   |  4 Pagesof feminist theories and international human rights discourses as detailed in UN documents. The UN has advanced women’s rights by introducing a new human rights discourse, and by offering a place for interaction among women from different parts of the world. Women have used these opportunities from the UN to push several different feminist theoretical frameworks. The author examines the interaction of these various feminist. theories. She is drawing attention to the gap be tween theory and praxis.Read MoreFeminism : Women s Role1541 Words   |  7 Pages Feminism has had a tremendous result on women’s roles in society and in their everyday life. After a while, women got sick of living a strict lifestyle. They became tired of staying caged in their houses, cooking, and cleaning, and not being able to do what they truly wanted and so desired. So, they decided that they wanted this no more and needed to do something to put a stop to this and make change. What they really wanted was equality between men and women and wanted the same opportunities thatRead MorePolitical Feminism and its Misrepresentation1163 Words   |  5 Pagesthere is not just one kind of feminism, there are hundreds in each aspect of our life (Tavaana, 2014). The most under represented group within feminism is the kind that is in the government. Not all have the same theories, and therefore, do not have the same beliefs. However what we do know is that, whatever theory they have, or agenda they follow, they are all fierce promoters of gender equality. One theory of feminism that exists is the world is â€Å"Second Wave feminism† (Mandle, 2014). This is theRead More Feminism Essays1237 Words   |  5 PagesFeminism Works Cited Missing   Ã‚  Ã‚  Ã‚  Ã‚  Feminism is the theory that men and women should be equal, politically, economically, and socially. There are many different types of feminism and each have a profound impact on someone’s view of society. The first is cultural feminism, which is the theory that there are fundamental personality differences between men and women, and that women’s differences are special. This theory supports the idea that there are biological differences between men and womenRead MoreEssay on Feminism and Modern Feminist Theory1068 Words   |  5 Pages Feminism is a body of social theory and political movement primarily based on and motivated by the experiences of women. While generally providing a critique of social relations, many proponents of feminism also focus on analyzing gender inequality and the promotion of womens rights, interests, and issues. Feminist theory aims to understand the nature of gender inequality and focuses on gender politics, power relations and sexuality. Feminist political activism campaigns on issues such asRead MoreLiberal Feminists Vs Liberal Feminism992 Words   |  4 Pagesor true equality, however. Although they encourage women to challenge a male dominated society for acceptance as an equal, they do not believe that everyone possesses equal ability or an equal right to societal resources (Freidman et al., 20111, p. 5), ergo ‘justice’. Equality for liberal feminists means equal opportunity to work for what they want - to compete with men on equal terms in both professional and political arenas (Freidman et al., 20111, p. 6). As far as equality in the social arena,

Argument Essay in Film Industry Topics Exposed

Argument Essay in Film Industry Topics Exposed If you really need to earn a feature film with little to no budget, you have to be in technical shape to manage the project and prepared to spend a couple of years on it. A composer may work on a single instrument or employment with music software so as to help her write for assorted instruments. Making a living for a film critic could take some moment. Advertising is a fundamental part of earning a thriving movie, even if most directors don't wish to admit this, and good movie titles that pique the curiosity of the audience are part of that. As an example, an actor running in a scene could possibly be filmed utilizing a dolly track. Talk about the way by which the movie depicts the cultural heritage of the nation. With less actors, you can choose the opportunity to revolve around the grade of their performances. 2 actor scenes will greatly increase your chances of having everyone invested. You will have to figure out the kind of essay you'll be writing and which of the aforementioned analytical elements you will include. Learn which of the topics, you currently have a fairly good background on which will make it possible for you to have a relative edge. While not completely necessary, a great education is beneficial if you're interested in a career for a film critic. Primarily, it's essential to choose a theme from a broad range of entertainment essay topics. Finding the most suitable arguments can help you prove your point and win. After its over, perhaps you can even have a discussion about the movie to see whether their perspective on it's the exact same as yours. Having selected an excellent topic to argue about, at this point you will need to make an argumentative essay outline. When you are requested to decide on a great topic for your argument, start with something you're familiarized with. Writing about music can be lots of fun, but it may also be a challenge when you can't produce a thought-provoking essay topic worthy of a full assignment. The intent of assigning an essay to middle school students is to make awareness and permit them to develop writing skills. They are used to the fact that their professors give them the assignment's topic. A Startling Fact about Argument Essay in Film Industry Topics Uncovered The evaluation essay is intended to demonstrate the general quality of a specific object, service, product, and place. There's no written rule book for working on set rather there's an elaborate unwritten doctrine that's rigorously followed. Prior exposure or knowledge about a specific subject provides better hindsight which could bring much better arguments on the issue. Even if you think in a specific argument very strongly, if you lack the evidence to demonstrate your point, then your argument might just be as great as lost. Even if productions are available, there's no guarantee that the casting directors will pick a specific animal for a job. Put simply, picking production company names people can easily remember and associate with your films is essential. A manufacturing secretary works in the movie and television industries and supplies administrative aid to either a manufacturing manager or a manufacturing coordinator. He is an entry-level position that does not require any type of formal training or education. Also, if you're making your very first feature film, be certain that your movie length is around 90 minutes. First of all, you've got to observe the movie. If all you would like to do is make movies, however, then you may succeed. The previous movie you have observed. In many nations, a huge threat to the neighborhood film business is foreign films particularly ones from Hollywood. Offering a theater an exclusive deal in a particular urban area is attractive to a lot of theaters. Hollywood's record is famous. Noble Johnson played an unspecified function in the film.

Multicultural Health Essay Example For Students

Multicultural Health Essay Multicultural Health Essay and the Professional Caregiver NUR 384: Dimensions of Professional Nursing Practice Given the magnitude of health costs, both financial and in terms of human suffering, it is essential that preventive interventions be developed and/or enhanced. Nurses, physicians, and other helping professionals are in a good position, by virtue of their training, to add to such preventive efforts. Health is defined as a condition of physical, mental, and social well being and the absence of disease or other abnormal condition. It is not a static condition; constant change and adaptation to stress result in homeostasis (Mosbys Medical and Nursing Dictionary, 1994 p. 742). The fact that we can improve our health and extend our lives by changing our behaviors (i.e., eating well, exercising, not smoking, and reducing stress) supports the incorporation of health education, and prevention programs into a broad variety of settings. The purpose of this paper is to give the status of multicultural health on several diseases, and to give factors that influence multicultural health. Rationale for studying different cultures will be given and recommendations will be given for future research. The promotion of health has been primarily a White middle-class phenomenon (Gottlieb and Green, 1987). It is critical that minority groups are included in preventive care, particularly because racial/ethnic minority group members are likely to suffer from higher mortality and morbidity than are White Americans. Although some differences in health status observed across groups can be directly attributed to characteristic lifestyles and habits of living, factors such as prejudice, fear, and stereotyping may further isolate certain groups from mainstream care. Treatment planning may be flawed through simply failing to account for cultural and lifestyle influences that ultimately reduce the effectiveness of interventions or treatments (Alcorn, 1991, pp. 334-335). Statistics will now be given to highlight differences in mortality and morbidity for various groups with respect to different diseases and health risk factors. In the United States, the 1990 death rates for stroke were 28% for White males and 56% for Black males, 24% for White females, and 43% for Black females. In 1990, coronary heart disease death rates were 1.3% higher for Black males than White males and 29.4% higher for Black females than White females. It is important to note, however, that of those with coronary heart disease, 88.2% are White, 9.5% are Black, and 2. 4% are of other races (American Heart Association, 1993). Livingston (1993) noted that young Black American men are particularly vulnerable to high blood pressure: Overall, more than 10% of Black American male children, 1% of Black American female children, and no White female children or male children had systolic blood pressure greater than 140 mmHg (p.134). Livingston focused primarily on the relationship between stress and hypertension and specifically on the sources of tension for young Black men in the United States. Racial differences in hypertension are clearly related to socioeconomic status (Kotchen, Kotchen, and Schwertman, 1974). Cancer rates differ dramatically among various races in the United States. Because Blacks are less likely to have early diagnosis and intervention, Whites have higher 5-year survival rates than Blacks when all types of cancer are considered. Blacks have significantly higher rates of incidence and mortality than Whites in multiple myeloma and in cancers of the esophagus, uterus, cervix, stomach, liver, prostate, and larynx. Hispanics have lower incidence and mortality rates than do White or Black Americans for all cancers (American Cancer Society, 1993). African Americans have a higher incidence of cancers that may be caused, in part, by smoking (i.e., cancers of the esophagus and larynx). .u9925b823602e56b9372dc2ee9c946167 , .u9925b823602e56b9372dc2ee9c946167 .postImageUrl , .u9925b823602e56b9372dc2ee9c946167 .centered-text-area { min-height: 80px; position: relative; } .u9925b823602e56b9372dc2ee9c946167 , .u9925b823602e56b9372dc2ee9c946167:hover , .u9925b823602e56b9372dc2ee9c946167:visited , .u9925b823602e56b9372dc2ee9c946167:active { border:0!important; } .u9925b823602e56b9372dc2ee9c946167 .clearfix:after { content: ""; display: table; clear: both; } .u9925b823602e56b9372dc2ee9c946167 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9925b823602e56b9372dc2ee9c946167:active , .u9925b823602e56b9372dc2ee9c946167:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9925b823602e56b9372dc2ee9c946167 .centered-text-area { width: 100%; position: relative ; } .u9925b823602e56b9372dc2ee9c946167 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9925b823602e56b9372dc2ee9c946167 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9925b823602e56b9372dc2ee9c946167 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9925b823602e56b9372dc2ee9c946167:hover .ctaButton { background-color: #34495E!important; } .u9925b823602e56b9372dc2ee9c946167 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9925b823602e56b9372dc2ee9c946167 .u9925b823602e56b9372dc2ee9c946167-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9925b823602e56b9372dc2ee9c946167:after { content: ""; display: block; clear: both; } READ: Girl In The Dungeon Essay According to the U.S. Bureau of the Census (1993), there are differences by gender and race in the prevalence of substance abuse. Although much of the literature focuses on the disproportionate number of racial minorities that abuse certain substances, there are other substances that Whites abuse more than do racial minorities. Cultures also vary with respect to the degree that they are willing to acknowledge substance abuse. African Americans tend to become ill from cigarette smoking at younger ages than do Whites, even though they smoke fewer cigarettes per day than do Whites. This seems to be because African Americans prefer menthol cigarettes, which have higher tar and nicotine levels. In 1991, 58.1% of U.S. males and 44.3% .

Kannan Devan Essay Example

Kannan Devan Paper KANAN DEVAN HILLS PLANTATIONS COMPANY PRIVATE LIMITED, MUNNAR DESCRIPTION: It is the largest tea plantation company in Kerala which manufactures black tea, green tea and some value added tea. It also has an oil extraction unit from flowers and plants. Its annual production is around 23 to 25 million Kg of tea. HISTORY: KDHPC (P) Ltd is spread over 58000 acres of land in Kanan Devan Hills Village of Devikulam Taluk, Idukki District. Out of the 58000 acres of land the company has developed 22000 acres of land as tea plantation and another 19900 acres as fuel trees cultivation. In the year 1877 the Poonjar Chief (One of the kings in olden days) had leased this area to the Europeans for development. After several agricultural activities it was found that this area is suitable for tea plantations. The Europeans forms Kanan Devan Hills Produce Company Limited with its Head Office in Glasgow and subsequently Tatas joined with Finlay Group and taken over these plantations as Tata-Finlay Limited. Tata-Finlay Limited subsequently became Tata Tea Limited. In the year 2005, Tata Tea Limited formed a new company viz. Kanan Devan Hills Plantations Company Private Limited and leased the entire area for their operation. Since 2005 the Kanan Devan Hills Plantations Company Private Limited is holding these plantations and operating it. COMPANY PROFILE : Date of Establishment : 2005 Revenue : 190 Crores |Market Cap |: The Company is formed with the equity participation of over 70% intended for employees and a | | |minority stake-holding for Tata Tea. Of this, the workers and staff hold nearly 38% of the equity. | |In all 12,800 employees of the company representing more than 97% of the workforce of the Company | | |are shareholders in KDHPCPL, holding almost 70% of the equity stake, while Tata Tea holds 19% | | |stake, and others the balance. The company’s shares are not yet offered to the public. | Corporate office : KDHP HOUSE, MUNNAR – 685 612, KERALA STATE No. of Employees : 13,000 including 12800 workers and staff and management staff No. f estates : 7 Estates comprising an average o f 3500 hectares of land |Nature of Business | : Cultivation and manufacture of tea. Sale of its products | | | | | | | |Market |: A major percentage of Indian population consumes tea. We will write a custom essay sample on Kannan Devan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kannan Devan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kannan Devan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer India is the biggest market TATA Tea. | | |The company also exports tea to Middle East and Iran and Iraq | |Production: | | | | |Year |In Million Kgs. | | | | | | | 2005/06 |19. 9 | | | | | | |2006/07 |20. 39 | | | | | | |2007/08 |21. 25 | | | | | | |2008/09 |22. 0 | | | | | | |2009/10 |25. 06 | | | | | | |2010/11 |19. 73 | |Financial – Year |Total Income |Profit After Tax | |2005/06 |105. 9 Crores |2. 37 Crores | |2006/07 |122. 16 Crores |2. 68 Crores | |2007/08 |123. 15 Crores |4. 07 Crores | |2008/09 |170. 74 Crores |12. 50 Crores | |2009/10 |214. 48 Crores |40. 4 Crores | |2010/11 |187. 07 Crores |16. 56 Crores | BOARD OF DIRECTORS: †¢ Mr. T. Damu, Chairman †¢ Mr. L. Krishnakumar †¢ Mr. C. K. Unnikrishnan Nair †¢ Mr. M. H. Ashraff †¢ Mr. K. Venkataramanan †¢ Mr. T. Samuel †¢ Mrs. Mariammal †¢ Mr. T. V. Alexander – Managing Director †¢ Mr. P. M. Srikrishnan – Executive Director Company Secretary – Mr. D. Ghos h Bankers- †¢ ICICI Bank Limited, Kochi †¢ State Bank of Travancore, Munnar VISION â€Å"To collectively create a unique and sustainable business with the commitment and involvement of all employees as partners† MISSION †¢Ã¢â‚¬Å"To produce a consistently high quality product, exceeding customer expectations at the lowest cost and creating an environment for work excellence, ensuring sustained growth with commitment towards social and environmental values† KEY MILESTONES: †¢ Before 2005 April Tata Tea Limited was incurring loss year after year. †¢ After taking over by Kanan Devan Hills Plantations Company Private Limited the overhead expenditure has been reduced by reduction of its employees by offering Voluntary retirement. The agricultural operation is mechanized. †¢ Since it’s the share holders of this company are its own employees the ownership feeling of its employees has enhanced the productivity to a very high standard. †¢ In the year 2009/10 it has achieved the record production of 25. 06 Million Kgs. †¢ In the year 2009/10 the company achieved the record yield of 2513 Kgs. per bearing hectare. †¢ It is the first among the successful Employees Buy out company. †¢ It functions in Participatory Management style wherein it has Advisory Committees for various operations. The members of these committees are among their own employees. RESEARCH AND DEVELOPMENT: The R D center of KDHP Co. Pvt. Ltd. , located at Madupatty Estate at Munnar, is the finest and most integrated R D programme in the corporate sector of the Indian Tea industry. It covers the entire gamut of tea operations from cultivation to manufacture including product development packing and is recognized by ‘the Department of Scientific and Industrial Research (DSIR) of Ministry of Science Technology, Government of India’. DEMOGRAPHY In India, the population of each state has its own preference in the taste of tea they drink and accordingly, the company is trying to manufacture/blend its product to suit the population of each State by manufacturing different quality and grade of tea. The company also taking its efforts to satisfy the overseas buyers by producing the quality of tea the overseas buyers’ expectation. The company is aiming to capture the market tea for hotels with its hotel blend. CORPORATE AND SOCIAL RESPONSIBILITES: Conservation of forest and wildlife which are present between the tea fields and also help in replanting of degraded shoals with native species †¢ It also assists the Wildlife Officers of Eravikulam National Park in taking wildlife census and managing the Park by employing watchers, appointing Muthuvan watchers, educating school children and the public on wildlife and environment by arranging film shows, competition, etc. †¢ Efficient use of electricity acros s the organization. †¢ Sristi is a Welfare Complex situated in Nullatanni Estate, which houses the three units for rehabilitation of handicapped children and youth, namely DARE, ATHULYA and ARANYA, which got the Company the prestigious FICCI Award 1997-98 for its outstanding achievement in training and placement of persons with disability. i) Developmental Activities in Rehabilitative Education (DARE) is the Companys School for Special Children, which started in November 1991. Dare today provides rehabilitative services to about 77 children falling between 5 and 15 years of age, with learning and other associated disabilities due to hearing / speech impairment, mental retardation of various degrees or mild /severe orthopedic handicap. Dare is the recipient of the Kerala State Award 1997 in recognition of its commendable services in rehabilitation of handicapped children. ii) Aranya is the vegetable dye unit, providing vocational rehabilitation to 11 youths with physical handicap. The unit was started in 1995. This eco-responsible rehabilitation project uses only plant wastes, dried leaves, dried fruit rinds, weeds, etc. , which are available locally, for dyeing yarns and fabrics. iii) Athulya is the Vocational Training Centre for the handicapped youth which started in January 1991 with just 14 youths. Today it provides vocational rehabilitation to 32 youths, aged between 16 and 35, who have been trained by the unit in book binding, file making, paper ruling, and printing, envelop making, etc. †¢ Muthuvan Welfare The Company organizes regular health camps for the Muthuvans by way of sending its medical officers, welfare officers and paramedical staff to the distant Muthuvan Kudis to examine the adults and children for any health problem, to dispense General Hospital in munnar and to educate them on health topics. The Company also refers Muthuvan patients who require special treatment to super specialty hospitals elsewhere in the state. EMPLOYEE WELFARE: The Company adheres to the requirements on statutory welfare measures required to be provided to employees under the various enactments applicable to plantations such as Plantations Labour Act, Factories Act, Maternity Benefit Act, Workmens Compensation Act, Payment of Wages Act, etc. The major statutory welfare measures provided to employees are as detailed below: Housing: All permanent plantation workers are provided with free housing accommodation, which are electrified and have latrines, and are as per statutory standards. Free water supply is also provided to these houses. Annual upkeep/maintenance of the houses is carried out on a routine basis. Medical Aid: All plantation workers and their families are given medical aid, free of cost at hospitals/dispensaries provided by the management on each estate, which are managed by qualified doctors and nurses. Patients are also referred to Tata Tea’s General Hospital in Munnar and to outside hospitals for specialized treatment as found necessary, at management’s cost. Creches: Creches with trained ‘Ayahs’ are provided to take care of children of workers during the period the parents attend work. Such children who attend creches are provided with free food, milk, uniforms, etc. Undernourished children are given special nutrition, as well as vitamins and tonics. Protective Clothing: Plantation workers are issued protective clothing such as Cumblies once each year at free of cost and Sleeping Blankets once each year at concessional rate. The other categories of employees are also issued with sleeping blankets once each year at concessional rate. Water supply: The Company is maintaining 223 sources of water supply for the consumption of its employees in its land. Smokeless Chula: In labor houses the conventional ‘aduppu’ (oven) was provided. Cooking in such ‘aduppu’ resulted in the kitchen being filled with smoke in spite of provision of smoke pipes. Studies conducted by different agencies in the country reveal that such smoke affects the health of women and children. Hence the Company has provided, at considerable cost, ‘Smokeless Chulas’ in labor houses, as these chulas were found to reduce the incidence of respiratory illnesses. Besides reducing smoke in kitchen, smokeless chulas are more fuel efficient and time required for cooking is also reduced. Free issue of Hot Tea: a) Employees are provided with hot tea by the management, free of cost, every day at their work spot. b) Staff and Special Category employees are issued with free dry tea as a monthly allowance: Staff : Married -1 kg per month Unmarried -500 gm p m Special Category Employees : Married 700 gm p m Unmarried 400 gm p m c) Staffs are issued with 12. 0 kg of dry tea per annum, at concession rate. Other categories of employees are also issued with dry tea at 6. 0 kg per annum, at actual cost of production. Best Plucker Award: Workers engaged on plucking who harvest the maximum crop in each estate is presented with prizes. Gift to Retiring Employees: Employees retiring from service are, in addition to the gratuity, issued with a watch as gift from the Company and staffs are granted Transport Allowance to transport their personal effects to their native place. Cash Award: Children of company employees coming among the first three toppers of High Range School in Class X and Class XII Board examinations are given cash awards. Project Works: Requests from children of employees pursuing their Degree/P. G. course for project works/internship are considered, and they are given opportunity and guidance in the Company’s establishments. KDHP Scholarship: Awarded to one student each year after Class XII for higher studies. TARGETED CUSTOMERS: The Indian branded tea market is dominated by multinationals like Hindustan Lever, Tata Global Beverages, Brook band etc. Kanan Devan Hills Plantations Company Private Limited has already entered into the Kerala State Market by its branded tea by name â€Å"RIPPLE†. In the year, 2010-2011 it has earned Export revenue of about Rs. 11 crores. In addition to its destination of exports to Iran, Iraq and U. K. markets, it is also exploring the markets of Russia, Pakistan and Bangladesh. FUTURE GOALS: The company is also exploring the opportunities in acquiring tea estates in Ethiopia, Argentina and Vietnam. The company has also managed a tea plantation in Ethiopia with its knowledge of tea cultivation and manufacture. COMPETITORS: †¢ Since marketing of tea is mostly done through Auctions the quality of tea is the parameter to get a sale in the auction. This company maintains it quality for marketing of tea in the auction centres. It also enters into branded tea market; however it takes every effort to compete with the established brands of tea available in the market. ACHIEVEMENTS RECOGNITION: †¢ The Company’s product has been selected for year after year for Golden Leaf India Award in the Southern Tea Competition held in India and Dubai. †¢ It has been awarded by the Kerala State for Energy conservati on. This was achieved by using CFL bulbs in its establishments and employees quarters and also by fitting fuel efficient tractor engines to its 150 add tractors. COMPARISON AND SALES: [pic] [pic] CHALLENGES: Tea cultivation depends on climate. Any variation in climate will affect the yield of tea plantations. †¢ Tea always have cyclical nature of production every third year. †¢ Tea companies have to undergo several Employee welfare scheme under the Plantation Labour Rules and accordingly its expenditure on wages, maintenance of employees residential buildings, free medical aid to its employees, etc. which consumes considerable amount of its revenue. †¢ Low cost tea imported from Sri Lanka and Kenya †¢ Mechanisation of all its operations as impossible due to the terrain of land (hilly terrain)